rebrand concept

About the Project:


This rebrand of Woolworths’ Homebrand brings the brand a new look and tagline – "Homebrand, where the heart is" – that attempts to further it from its utilitarian connotations into a new light which considers and respects the ideals of the consumer.


The logo reflects the new tagline and brand ideals with imagery of the home and the heart. For each of the seven categories, a versatile pattern concept has been created based on the new logo and as an abstract representation of each category.

Demonstrated Skills:


  • branding
  • 3D Adobe Illustrator mockups
  • typography
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